Privacy Policy

Effective Date: 01.01.2025

Your privacy matters. This Privacy Policy outlines how your personal data is collected, used, and protected when you visit this website or engage in a photographic experience with Marco Barbera.

1. Who We Are
This website is operated by Marco Barbera, fine art and portrait photographer. Based in Zug and active in Zürich and throughout Switzerland, Marco Barbera provides private photography sessions and artistic services to clients from Switzerland and abroad. You can contact him by email at marco@marcobarberaphoto.com. The website address is https://marcobarberaphoto.com.

2. What Data We Collect
We collect and process personal data that you voluntarily share with us. This may include your full name, email address, phone number, responses to questionnaires or booking forms, as well as any personal context or preferences relevant to your session. In addition, technical data may be collected automatically, such as your IP address, browser type, pages visited, and interactions with our site. We may also collect your preferences regarding cookies and marketing communications.

3. How We Collect Data
Your personal data may be collected when you fill out a contact or booking form, respond to a questionnaire (such as via Typeform), engage with advertising campaigns on platforms like Facebook, Instagram, LinkedIn, or Google, sign up for email updates, or browse our website.

4. Why We Use Your Data
Your data allows us to respond to your inquiries, evaluate whether our photography experience is a good fit for you, organize and manage bookings, deliver services, communicate relevant information, and improve the performance and security of our website and advertising. We only use your information in a way that respects your privacy and your trust.

5. Third-Party Services
To deliver our services and maintain communication, we rely on trusted platforms such as Typeform (for questionnaire responses), Sprout Studio (for bookings and client management), and secure tools like Google Workspace or Notion for internal follow-up. Email campaigns may be handled through providers such as Mailerlite. Advertising and analytics may involve platforms such as Meta (Facebook/Instagram) and Google Analytics. Some of these services may process data outside of Switzerland or the European Economic Area (EEA). We ensure that all providers we use adhere to applicable data protection standards and offer appropriate safeguards.

6. Legal Basis for Processing
We process your data on the basis of your explicit consent, the need to fulfill a service you have requested, or our legitimate interest in providing and improving our services, communication, and website functionality, in accordance with Swiss and European data protection regulations.

7. Cookies
This website uses cookies and similar technologies to analyze traffic, enhance performance, and personalize your browsing experience. You may choose to accept or decline non-essential cookies at any time via your browser settings. For more details, please refer to our Cookie Policy.

8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, administrative, or accounting obligations. When data is no longer needed, it is securely deleted or anonymized.

9. Your Rights
Under Swiss and European data protection laws, you have the right to access your personal data, request corrections or deletions, withdraw your consent, object to certain uses, and request a copy of the data we hold about you. To exercise any of these rights, please contact Marco Barbera at marco@marcobarberaphoto.com.

10. Updates to This Policy
This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page with a revised effective date.

11. Contact
If you have any questions or concerns regarding this Privacy Policy or the way your data is handled, you can reach out to:
Marco Barbera, Schellstrasse 10, 6314 Unterägeri, Switzerland
Email: marco@marcobarberaphoto.com
Website: https://marcobarberaphoto.com